People these days are more conscious of what they eat. They want to eat healthy products and ensure that their diets are well balanced. Healthy eating habits can help reduce the risk of heart disease, hypertension, and diabetes, among other diseases.
Innovative food companies have taken this change in eating habits by the masses as an opportunity to launch products that are not just healthy but also tasty and convenient to consume. There has been a growing demand for packaged foods that are rich in nutrients but low in sugars and fats.
These food manufacturers have launched products made from natural ingredients with no artificial flavours, colours or preservatives; instead, these new brands have introduced natural sweeteners, whole grains and non-GMO soy proteins. It is a market segment expected to continue growing rapidly over the next several years
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